To Adam,
Several of my friends and distant relatives have commented about how much they appreciate your blog. It adds a different feel to your company than the other ones because they feel you are helping them instead of selling a product.
One of the most useful posts was the one where you created hypothetical patients and recommended different northshore briefs based on their needs. Its the one that is titled "A Helpful Guide to Decide Which NorthShore™ Tab-Style Brief is for You" Clearly there is reluctance to use incontinence products and there is even greater reluctance to use briefs/diapers. In fact I have an aunt who has been reluctant to wear a diaper at night for bedwetting. Instead of admitting that she would sleep better and have less anxiety with a diaper, she wears pads that leak and she is washing her bedsheets several times a week. Because of that article, she could relate to one of the "people" in the article and that was enough for her to try a tabbed diaper. Now she is so much happier because she gets a full nights rest. We laugh about how she has regained her life because of appropriate protection.