Wetters wrote:
I think you missed my point, Adam. My point was that because Northshore caters to the ABDL community, a person can easily acquire an incorrect impression of someone who does business with Northshore.
You stated that "If someone is knowledgeable about the ABDL community then they are likely a part of that community...." Please tell me that English isn't your native language, and that you misstated your intended comment! I sincerely doubt that most people who are aware of ABDL live the lifestyle. Of course Northshore has the right to market/sell to anyone it chooses, however, someone who witnesses a colleague doing business with Northshore on the Northshore website could feasibly get the impression that the user is ABDL, due to the website's content.
I think you made a valid point that the ABDL folks will find you whether you glaringly announce that you're there for them or not. In addition, the special-needs parents/caregivers need to quickly and easily find what they need. I think if Northshore's website were to include language such as "Disabled/Special Needs Population", Northshore could do away with the term "...Adult Baby Diapers" and still reach all of your intended populations without scaring anyone off or unintentionally creating a difficult situation for a non-ABDL user.
W.
Sorry, I know my grammar and typing isn't perfect. I agree that there is a major stigma with using incontinence supplies and that many people are afraid to visit a site like ours at work or on shared computers. This will not make us advertise less, rather advertise more to help break down this stigma and help eliminate the shame with ordering diapers.
(See our article about Rude2Respect Anti-Stigma Campaign which we support through the Simon Foundation at http://www.northshorecare.com/blog/rude ... t-campaign)Having Crinklz Adult Baby Diapers on our site "out" someone as part of ABDL community is impossible to believe. Anyone could be on our site to order products for their kids, parents, pets, grandparents, etc... There are many "AB Friendly" products on Amazon and I am on Amazon everyday and nobody asks me if I am ABDL because Amazon carries tons of AB products.
We have 16 years of data that shows us that these parents of special needs children are looking for the phrase "adult baby diapers" and therefore we are going to keep that phrase so we can help these families find these products. If someone who is not ABDL will stop buying from us because we carry Crinklz Adult Baby Diapers then that is their choice. Personally, I think that fear is unfounded and uninformed. People should not care what underwear others wear or why they wear it. It's none of their business. We'll keep working until some day nobody is worried about people suspecting they are ABDL, because being AB or DL is of no harm to anyone else and should not be looked down upon or treated as something lesser than others. #YOLO